WS&A
WS&A

PUBLIC RELATIONS. BRANDING. CONTENT.

About WS&A

WS&A is a full-service boutique public relations, marketing, and brand development agency.

We partner with a wide range of clients in the design, architecture, art, consumer and commercial products, travel, and lifestyle industries to raise brand awareness and cultivate influencer engagement through the strategic use of all media. We provide ongoing strategic counsel as well as day-to-day account management to ensure that all public relations programs are targeted, engaging, and effective. Our programs, plans, and deliverables are highly customized to ensure they best serve the specific client and brand.

Our Services

  • Strategic counsel
  • Media relations
  • Social media strategy, outreach, and monitoring
  • Brand development
  • Events, projects, and product launches
  • Website and digital strategy
  • Press materials
  • Competitions and awards
  • Blogs and newsletters
  • Media and business coaching
  • Print and digital content and collateral creation
  • Book development
  • New York market strategy

Team Leads

Wendy Silverstein

Partner

Wendy spent twenty years in editorial, working at Architectural Digest, Home, and Home/Style magazines before entering public relations. Prior to founding WS&A in 2009, she ran the New York office of Spong, an award-winning, mid-sized public relations firm, where she led the Lutron Electronics account and devised the media relations and New York-market strategy for clients including Sherwin-Williams, Hasbro, The Thymes, MasterBrand Cabinetry, Therma-Tru, American Standard Brands, Maytag, and Jenn-Air. A California native, Wendy holds a degree in architecture from UC Berkeley and is a certified business coach.

Carol VanderKloot

Partner

Carol has spent more than a decade working as a media relations and events management specialist in the design and lifestyle industries, representing Dom Perignon, Benjamin Moore, Semihandmade, Villeroy & Boch, Duravit, Valli & Valli, Dornbracht, Dyson, and Art Basel, among others. Her expertise encompasses the retail, commercial, residential, hospitality, and office-interiors sectors. Carol also conceptualizes design competitions; creates original lecture and educational programs; consults on advertising buys, brands, and marketing materials; and organizes sponsorships. Fluent in Spanish, Carol is a graduate of Michigan State University with a degree in international relations.

Peter Webster

Partner, Brand Strategist and Content Manager

Peter is an editor, writer, and brand strategist specializing in design, architecture, culture, travel, and men's style. Along with overseeing all content and brand communications for WS&A, he contributes regularly to Interior Design, Travel + Leisure, and Christies.com among other print and online publications, and has written The Esquire Handbook of Style and Taschen's New New York Interiors. A former editor at Departures, House Beautiful, and, most recently, editor-in-chief of Elle Décor magazine, Peter was editorial consultant on the launch of Absolute magazine.

Anna Kula

Design Director

Anna has broad experience in print and digital magazine design, having worked in the art departments of Oprah, Glamour, Sports Illustrated, and Entertainment Weekly, among other major national titles. She is also expert in creating and consulting on digital and print marketing materials and collateral ranging from newsletters to invitations to brand identity assets.

Associates

Our core team's collective background in design, architecture, style, and travel journalism and public relations has enabled WS&A to establish lasting relationships with key players and influencers in those respective worlds. If the needs of a specific client demand it, we are able to call on that network of trusted experts and agencies to work with us on individual projects or long-term assignments.

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